Rice Orthodontics Office Philosophy

At Rice Orthodontics, we strive to create an orthodontic experience that:

  • Is customized to the treatment needs of the individual
  • Involves and educates the patient on his/her treatment plan
  • Enables the patient and family members to develop a personal relationship with the staff
  • Runs on time during scheduled appointments, as well as the overall duration of treatment
  • Exceeds expectations!

Community Involvement

Rice Orthodontics takes pride in supporting the community. Through sponsorships, fundraisers, silent auctions, donations, and volunteer events, Dr. Rice and the staff of Rice Orthodontics contribute to organizations and activities that are important to our patient base and to us. Most recently, we have shown support for:

  • Girl Scouts of America
  • Liberty Pines Academy
  • River Garden
  • Second Harvest
  • Team Hayden
  • Toys for Tots

If you have an opportunity that you think Rice Orthodontics may be interested in, please mention it at your next appointment.

Although we can’t participate in all opportunities shared with us, we are committed to making an active contribution in the community we serve and we enjoy getting to know the organizations that are meaningful to our patients.



Dr. Jason Rice


Meet Doctor Rice

Dr. Jason Rice has practiced as an orthodontist in the Jacksonville community for several years and successfully treated thousands of area patients. He takes great pride in ensuring superior quality treatment, strong relationships with patients and their families, and an overall positive experience in his offices. Dr. Rice was one of 20 orthodontists selected from across the Southeast to further the field and its impact in the community.

Dr. Rice completed his residency in orthodontics at Jacksonville University, graduated from dental school at the University of Michigan, and received his undergraduate degree in economics from Emory University. He also did a general dentistry residency at St. Luke’s / St. Vincent’s Charity Hospital in Cleveland, Ohio. Dr. Rice is passionate about the field of orthodontics and is an active member of industry organizations, including the American Association of Orthodontists (AAO), the American Dental Association (ADA), and their regional chapters, respectively.

Dr. Rice grew up in Orlando and lives locally in Jacksonville with his wife and two sons.



Dr. Marty Greenberg


Dr. Marty Greenberg

Originally from Orlando, Fl, Dr. Marty Greenberg comes from a family of dentists. He met his future wife while attending Boston University School of Dental Medicine, and after graduating he practiced general dentistry for over 8 years.

After seeing how impactful and fun the field of orthodontics can be, Dr. Marty then decided to follow his wife’s example and become an orthodontist. He attended Jacksonville University School of Orthodontics where he completed a Fellowship in Orthodontic Research and earned a Masters Degree in Dentistry and an Orthodontic Certificate. Dr. Marty loves helping his patients improve their smile and increase their self-confidence. Dr. Marty is honored to be a part of the team at Rice Orthodontics, and brings a passion for service, his zest for life and his contagious smile to work with him everyday. We know that you will enjoy his positive energy, fun personality and his orthodontic care.

He truly believes if you love what you do, it doesn’t have to feel like work.

Our Staff

Our staff is committed to fostering a positive patient experience and successful treatment outcomes:




Many years of experience treating patients in the field of orthodontics.




Well-versed on the products, techniques, and treatments used in the practice. Plus, regular continuing education and training on new developments in the field.




Sincere interest in patients, their families, answering questions, and developing rapport, and an efficient working relationship with Dr. Rice and with one another.

Office Tour

Here at Rice Orthodontics, we understand the importance of receiving treatment in an enviroment that’s welcoming, safe and comfortable. Please feel free to come by or schedule an appointment for a complete tour.

Financial and Insurance

Rice Orthodontics accepts many types of insurance for orthodontic treatment. In addition, we offer several convenient payment methods for out-of-pocket costs, including:

  • Auto-pay via monthly bank draft
  • Interest-free installment payment plans
  • Use of a health care spending account / card
  • Acceptance of all major payment types (Cash, Check, Credit and Debit Cards)

We will also help you review your insurance benefits to determine coverage and your preferred course of action. If your insurance covers orthodontic treatment, we will file your claims for you once you begin treatment. If, during the course of treatment, your benefits change, the financially responsible party is accountable for all charges.

Family Orthodontics, Jacksonville